Performance • User Experience
Slow Website එකෙන් Customers නැතිවෙනවද?
Slow website එක user experience එකට friction එකක්. Loading, responsiveness සහ visual stability measure කරන Core Web Vitals වගේ metrics Googleත් recommend කරනවා; speed business outcomes වලටත් practical impact තියෙනවා.
මේකේ main idea එක
User click කරලා content/CTA පේන්න delay වෙනකොට bounce/abandonment risk වැඩි. Common causes oversized images/video, too many third-party scripts, weak hosting, render-blocking code, unoptimized fonts සහ heavy plugins/components.
Practical checklist
- Hero image/video weight
- Largest Contentful Paint (LCP)
- Interaction to Next Paint (INP)
- Cumulative Layout Shift (CLS)
- Third-party chat/pixel/scripts
- Caching/compression/CDN setup
- Server response time
- Mobile network testing
Sri Lanka business එකකට apply කරන්නේ කොහොමද?
Local SMEs වල biggest quick win එක images properly resize/compress කිරීම. 5–10 MB gallery photos direct upload කරන එක mobile loading එකට severe hit එකක් වෙන්න පුළුවන්.
Step-by-step plan
- PageSpeed Insights/Web Vitals check කරන්න
- Largest assets identify කරන්න
- Images modern formats/appropriate sizes කරන්න
- Unused scripts/plugins remove කරන්න
- Real mobile retest කර conversion events compare කරන්න
Quick Note: 100 score chase කරන එක goal එක නෙමේ; real usersට noticeably fast, stable, responsive experience එක දීම goal එක.