Social Media • Website Strategy
Facebook Page එකක් තිබ්බම Website ඕනද?
Facebook Page එක powerful marketing channel එකක්. ඒත් website එක සහ Facebook Page එක එකම වැඩේ කරන tools නෙමේ. Best setup එක business එකේ own website + social channels එකට connect කරන එක.
මේකේ main idea එක
Facebook/Instagram community, content reach සහ messaging සඳහා හොඳයි. Website එක official information, Google Search content, custom conversion flow, analytics, payments/bookings සහ brand-controlled experience සඳහා හොඳයි. Meta itself provides Pixel and Conversions API specifically to measure actions people take on a website.
Practical checklist
- Facebook: posts, reels, community, messages
- Website: owned domain, structured service pages, SEO content
- Website: quote/booking/payment/custom forms
- Meta Pixel: website actions measure/optimize ads
- Google Search: website pages can be crawled/indexed
- Use both: social traffic → landing/service page → conversion
Sri Lanka business එකකට apply කරන්නේ කොහොමද?
Sri Lanka businesses වල Facebook Page එක discovery channel එකක් වෙන්න පුළුවන්. Customer serious වෙලා price/service/location check කරන වෙලාවේ official website එක trust layer එකක් සහ structured next step එකක් දෙනවා.
Step-by-step plan
- Facebook Page info complete කරන්න
- Website එකේ official services/contact pages හදන්න
- Social bios/posts වල website link use කරන්න
- Meta Pixel setup කරන්න (ads use කරනවා නම්)
- Google Analytics/Search Console එකෙන් website performance measure කරන්න
Quick Note: Facebook Page එක website එක replace කරන්න ඕන නෑ; දෙක එකට connect කරද්දි marketing funnel එක වඩා measurable වෙනවා.